Dandelane Boutique

Dandelane Boutique is a locally owned women’s boutique located in downtown Ponca City at 200 E. Grand Avenue. Owner Cally Tull wants to help her customers find the perfect item that suits their unique sense of style and empowers them to feel their best. The boutique opened on Feb. 27, 2024, recently celebrating their one-year anniversary.

Tull worked for Hospice of North Central Oklahoma for 17 years caring for the physical needs of hospice clients. For health reasons, she needed to retire from her position with Hospice. However, she knew she still wanted to help people. She had dreamed over the years of opening her own boutique, so one move led to the next. Tull says, “I spent all that time trying to make people feel better, and I still want to make people feel good. Now it’s a little bit more on the outside, but it works on the inside as well.”

When Tull began the journey to open her boutique, she knew she had to decide on a name. She wanted it to be something with a special meaning. She lost her father, Dan, five years ago, but says she still talks to him frequently. During one of those talks with her dad it just came to her. “I heard it. It’s half of his name, ‘Dan,’ and then the ‘delane’ is from my mom’s maiden name, Delaney. I just heard ‘Dandelane,’ and I went with it. Then he can be here in spirit as well.” Her dream of opening this boutique has been lovingly supported by her mother, husband and children as well.

Tull credits her friend Merrick Hall for pointing out the location to her. Hall knew Tull was looking for a spot downtown. As soon as Tull looked in the window at 200 E. Grand, she called the building owner to set up a time to see the space. Within just a few days she had signed the contract. She and her husband then began renovations to bring her vision to life. Inside Dandelane Boutique, Tull has created a clean, laid-back and welcoming atmosphere. She and her husband incorporated vintage doors and other natural elements when fitting out the space.

Tull says location was never a question, she knew she wanted to be downtown. She has fond memories of visiting our downtown as a child and knows it’s the heart of our community. She remembers it feeling colorful and charming in the best way and loves how it still brings people together today. She has enjoyed being a part of downtown events and making friends with other business owners in the district. She opened a few days before Main Street’s Ladies Night in March 2024. Tull is not afraid to jump into new adventures!

Tull has curated a collection of clothing that hits on a wide range of styles. She has everything from date night to casual and tries to carry enough to allow any customer to find something they love. Along with clothing, she has sprinkled the store with items that add a touch of sass. Above all, Tull wants customers to feel welcome and seen when they are in her boutique. She wants to empower them to find something that makes them feel good. She knows life is short and she wants her customers to be happy. She says, “That’s a strict rule. You have to feel good and enjoy yourself. I don’t want anyone to be ashamed of their size. Don’t put a number on who you are. Whether it’s weight, jean size, whatever it is. We’re all beautiful and unique in our own way. And numbers are just numbers.”

Tull did have some previous experience working in a boutique, so she wasn’t entirely new to this world. In that job, she had worked in a managerial position and overseen things like reviewing budgets and ordering stock. She also learned to listen to customer feedback and use that feedback to make improvements to her stock. Though opening Dandelane wasn’t entirely without its challenges, drawing on her experience has certainly been helpful.

She currently carries two denim lines, Vervet and Risen. The Vervet brand is all about infusing fashion with joy and is named after the vervet monkey, which is celebrated for spreading joy in the monkey kingdom. The Risen brand focuses on quality, aesthetics and comfort. Both brands are incredibly well made and offer an excellent variety of styles at affordable prices.

A favorite clothing brand of Tull’s is Grace and Emma. This brand was created by two sisters with the goal of uplifting women. She carries clothing and jewelry from the Grace and Emma line and says she loves the message of empowerment behind their clothing. Tull also loves to carry Oklahoma-centric items, including Oklahoma tees and bracelets. She stocks fun graphic tees, and you’ll always find a nod to Willie Nelson and Dolly Parton, two of her dad’s favorites.

Tull is a fan of natural and vegan products. One brand she stocks is called Urban Farmer Girls. This brand, also owned by two sisters, creates beauty products like lip balms, scrubs and tints. All items are created without nut oil, which is frequently used in lip products and can be dangerous for anyone with a nut allergy.

Dandelane carries lots of fun accessories, including jewelry, trucker hats, hair accessories and more. The boutique features Dixie Bliss earrings, which are made for sensitive ears. Tull also carries jewelry from the Anju line. These pieces are handcrafted by artisans in India using skills that have been passed down through generations.

Dandelane Boutique is open on Tuesday from 10:30 a.m.-5 p.m., Wednesday through Friday from 10:30 a.m.-5:30 p.m. and Saturday from 11 a.m.-3 p.m. You can also find Dandelane Boutique on Facebook or call the store at (580) 491-4231. Tull can be found in the boutique most days and gets help from her mom, Sue Hesket.

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